“Logo is the graphic extension of the internal realities of a company.”
A perfectly Created logo Design is capable of establishing a good rapport with your target audience. But a wrongly designed symbol fails to communicate a business message and ultimately harms the business of a company.
Well, choosing the best logo design for your company can be a challenging decision because it is extremely important to the success of your business. Once you start the design process, you will likely need to decide between two or more options. So how do you decide between one logo over another?
Below are a few top-level logo design attributes that will help you grade a logo so you can project its effectiveness. With this information, you should be able to decide which logo will outperform the others you are considering.
Know the Brand
Before you set out to design your logo, make sure that you have some insight into the brand. Keep in mind, that the brand symbol must reach a particular set of people, which is the target market and target audience. So first understand, what your business brand and market is all about. Find out what the brand ideology is and what inspirations it holds for the future.
You must have an idea of whether it is a soft or a tough brand in terms of voice and tone.
Define your Brand Identity
You want your logo to communicate your brand’s personality. And to do that, you first need to understand what your brand’s core personality is. Once you have a clear idea of what makes you unique and what your brand is all about, it will be much easier for you to make design choices that complement and complete that picture.
Here are some questions you can ask yourself, to get to the bottom of your brand creation and identity.
- What is your business all about?
- Why did you start this business?
- Company’s core values and beliefs.
- USP of the company
- How you and your customer describe your brand?
Reflects Nature of Your Business
Make sure that your logo is fully compatible to represent your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It is when a design aligns with your business that it will create a brand identity for your company in an aggressive market.
The targeted customers will also get your message when the design reflects your business and its values or attributes. So, whether you recently design or redesign your business logo, consider these three major tips in mind, to establish your business in a competitive market.
Impression is Decisive
We all know “The first impression is the last impression” so you should make sure that your logo creates a lasting impression on the market.
To create an impression, make sure that the logo is unique, which means that its design should be based on new concepts so that it stands out in the crowd of logos in the market. The logo must also be better in design than competitors.
Simplicity is a Key
One of the qualities and characteristics of an unforgettable logo design is that it is clutter-free and should be a simple business symbol. In this digital period, less is more so it is better to create a logo that looks clean on a responsive. Those logos should look attractive on the website design should mix well with the website design as well. So, make sure that there are only a few typefaces, colors, etc elements.
Create a Flexible Design
Your company’s logo will appear across all the digital channels. Thus you must consider the entire branding system at large when designing a logo. Consumers have access to an increased range of digital touch-points and channels. They want to use the information in their way. For instance, the customer wants to customize logos. Keeping that in mind, companies are creating their logos available in an animated form.
So you should check if your logo design is flexible. People can use it on different channels in their creative way.
Create a Message
A logo design may be an attractive piece of work due to bright colors etc, but it will go waste if fails to deliver its message. People look for some message in a logo but it must be conveyed to them the moment they see the logo. When a logo carries a brand message, it becomes a permanent tool for brand promotions. You must have seen various examples of the logo message like amazon that covers A to Z.
Find the Right Type of Logo
In addition to the overall style, there are 7 main types of logos you can choose from when you are creating your logo. You can pick the one that suits your company name or overall aesthetic the best, or combine them to create something exclusive.
- Combination mark
- Pictorial marks or logo symbols
- Abstract logo marks
- Wordmarks or logotypes
- Lettermarks or monogram logos
Read More: 9 Game-changing trends for business in 2021
Pay Attention to Color Selection
All the colors can have a ton of different meanings. The psychology behind colors is complex because colors have certain emotions and ideas attached to them. To learn more about color theory, be sure to check out this in-depth guide on logo colors and their meanings. Red: Red stands for excitement, passion, and anger. It is used when your target is youth.
Red: Red stands for excitement, passion, and anger. It is used when your target is youth.
Orange: Orange is energetic, vibrant, refreshing, and playful color.
Yellow: If you want to look accessible and friendly, yellow is the right choice.
Green: Green is extremely versatile and can work for any brand. generally, used when a company aims to establish a connection with nature.
Blue: Blue is a very classic and common choice. It is calming and cool and symbolizes trustworthiness and maturity.
Purple: Purple can be your ticket to looking luxurious. Depending on the shade, purple can be inexplicable, assorted, or feminine.
Brown: Brown may sound like a weird color choice at first, but it works perfectly for rough and masculine vintage logos. It can give your brand a handmade, extraordinary, and aged look.
Black: If you are looking for a smooth, modern, and luxurious look, black will be a great choice.
Gray: Gray is the eventual color if you want to achieve a mature, classic, and serious look. Darker shades look more mysterious, while lighter shades are easier to get to.
White: You want your logo to look clean, contemporary, and minimalistic? Use lots of white in your logo. As a neutral color, it works in grouping with all other colors but adds a clean, youthful touch.
Your logo design in this era should be made to suit different resolutions, social media, and other media. The designer must deem the requirement of the color share and typeface when designing for digital necessities. Logos for print media and the digital era are thus different to some extent.