The Market is wide and within the reach of those who want to claim it. The question arises here that What are the tools to do so and more importantly how to Target the perfect audience? How to target that audience without the problems of tacky Traditional Marketing? Want to know Ways to create the ultimate Brand loyalty with reduced costs?
Digital Marketing poses as the perfect partner to unstoppable Success!
What is Digital Marketing?
Digital marketing is nothing but marketing done on a regular basis where a person sees the graphic version of the business in their electronic device and brochures are exchanged via mail instead of hands.
This is a platform where businesses render their influence on search engines, email, or digital platforms where they can connect with current or prospective customers.
What is the Role of Digital marketing in a company?
First of all, when you hear the name Amazon or Walmart, you will not understand how your business can possibly compete with them. What digital marketing does is make the playing field equal for you, where with good efforts even you can be as influential online as they are.
Secondly, Digital marketing does not have the rule of ‘risky investing’ and gives you a good Return on Investment (ROI). Because here the rule is that you get what you have paid for. Paid campaigns are far more resulting than traditional marketing illustrations.
Digital marketing helps you reach the people who are in interested in YOU, rather than you cold-calling them to for a meet-up. This is like keeping a Bill-board on the roads where everyone can see it but it’s a rare chance that someone takes an actual interest. You can target your audience and you will get what you asked for. The most important thing is that you can track the effectiveness of this process. Does traditional marketing allow you to do that?
Types of Digital Marketing
Search Engine Optimization (SEO)
Just creating an online presence is not enough, having a presence that is equivalently Vocal on all the platforms is necessary. You create a website, an Instagram page regarding your business, a Facebook profile as well, and then what?
It is necessary that people view it in the right way at the right time so they get interested in what you do.
SEO is the feature that makes your online presence stronger by optimizing your website to rank High in the search engine result pages.
There are three types of SEO:
On Page SEO
This SEO Focuses on all the content of an individual page of a website. There are certain factors that are outlined on the page where SEO engines can understand the topic of the content and make it valuable enough for people to find it.
- Keyword Research: placing the best keywords related to the topic of the content.
- Content creation: High-quality and unique content have to be published.
- Keyword optimization: The Target keyword has to be used in all the right places and using meta tag SEO.
Technical SEO is the type that is not related to the Content of the website. What is does is strategize on how to improve a site’s readability. Technical SEO basically improves a site’s readability so the search engines can recognize the site as high-quality. It is important the reader’s user experience is good.
What is included in technical SEO?
- Speed of the site.
- Site architecture.
- Structured Data.
An offsite SEO means that it decides and strengthens your website’s relationship with the other websites. You can build the reputation and authority of your website by high-quality backlinks. If a large number of links point to your website, that helps the search engine see that your website is trustworthy and reliable.
You have a variety of strategies that include link-building and guest posting tactics, you are set to go on the digital marketing arena.
Content marketing. The name itself suggests the type of marketing that is done via consistent and exclusive content. When you strategically approach a topic, research on the same, and relevantly present the content on the topic in such a way that the readers get interested, this is known as content marketing.
The traffic automatically increases and the content plays as an asset in bringing traffic and leads to your website
There are various channels that can play a part in your content writing and they are:
- Blog Posts: Blog posts can be started due to many reasons personally, but there are a few reasons to start business blogs. A Blog can be defined as an online journal that has all the happenings and features of the website. When you use your niche of knowledge to form good content, it connects you to the audience that is relevant to your services automatically.
- E-Books and Whitepapers: E-books are fun ways of reading an overview of a broad topic and whitepapers are a long form of content. They educate the website comers in such a way that they generate leads along with giving you contact details of the reader.
- Info graphics: Info graphics are a way of conveying you the messages that you want through graphic images with content, which is a fun way of educating them through it all.
Social Media Marketing
Not even the elderlies would be unknown to what social media is. And adding marketing on those platforms is the streak of a genius. By 2021, More than 3 billion people are expected to join social media.
Now, do you think your 5-visits-a-day salesman will be able to do the job social media platforms do?
You practically have the world on your fingertips!
You can increase brand awareness and generate leads at the same time.
The social media platforms are:
- Linked IN
Ever thought that you could earn money by just a single click?
Pay-per-click is just that! It is a paid – ad concept which means that when you are searching for anything those ads that are paid for, will pop up and the advertisers pay for each time that ad is clicked.
- Traditional PPC: These are the common PPC ads. Advertisers pay for them so that the web users click on their advertisement. Search Ads, display ads, Shopping Ads, or video ads are the types of traditional ads.
- Google Shopping: Google shopping ads are also known as smart ads. It allows the customers to browse and compare through different products of different retailers and also compare simultaneously. Therefore, it can also be called a comparison Shopping Engine (CSE).
- Native Ads: Native ads, as per its name completely matches the theme, look and feel of the media format in which they are meant to appear. They are mostly found in social media feeds and look like part of the page. So they advertise and also don’t give the feeling of a desperate advertisement begging for your attention.
- Display Ads: these ads are in a specific form as a video, image, or text based advertisements which take you to a landing page where they urge you to take some specific action.
Affiliate Marketing is a good tool that has 81% of brands and 84% of publishers leveraging it. You can receive a commission on someone else’s sales by promoting their services or products on your website. Affiliate marketing channels are:
- Using Pay-per-click Advertising
- Email marketing
- Using webinars to promote products.
- Writing reviews on your affiliate blog.
Native advertising means nothing but an advertisement that blends inconspicuously in the website or publication that is published into. That’s what makes the total difference between a normal advertorial and a native advertisement!
There are also almost no rules regarding how a native advertisement can be published. It is important that you take care of the fact that Content advertising and native advertising are NOT the same and not to get confused between the two.
Email marketing is nothing but a segment of internet marketing that targets the specific audience for you. What it can do is create a relationship on a personally professional basis with their potential customers.
The biggest advantages of email marketing are effortlessness and Cost. It is the most inexpensive way to contact and probably even convince your customers. You might think that writing an Email is a tedious process but 91% of users check their mail everyday and Email marketing returns 42$ for every 1$ Spent!
Still, think Email Marketing is useless?
The most common myths about Online PR are that it is no different from advertising and the other is that people need it only in times of trouble.
Online PR in digital marketing is the way to build good relationships with online journalists or content writers who have succeeded well, so we can gain ‘press hits’ or influential back-links. It has a direct effect on the brand’s visibility as well as the search engine visibility is awesome when it is done properly.
The success of the PR can be measured when explaining the PR hits in Google analytics and you can see how much referral traffic was gained by them.
Between online PR and Traditional PR, Online PR is more measurable because it does not use the number of followers on social media or readers before going to them. It evaluates the domain authority and non-paid authorities for back links.
In the era of abundant information and scarcity of attention, inbound marketing is a godsend. Why? It’s quite simply invigorating when you have the power to attract the audience that you want rather than approaching them and create a disappointing situation for yourself.
Inbound marketing means creating strategies and opting for tools that make you visible in a way that the audience gets immediately and automatically attracted to you.
Here are some examples of inbound marketing:
- SEO Website content
- Viral videos
Sponsored content simply means that the content is created and shared by an influential party and the advertiser pays for it. Sponsored content works so well that it has been around for 100 years!
The main benefits of Sponsored content are that
- It makes your brand feel credible and reliable as well as responsible.
- It enhances the user experience instead of disturbing it.
- When you have already created your website and you have to make an ad on the same, sometimes it can sound interruptive. Sponsored content is never the same and it renders exposure without interrupting.
- Sponsored content is never limited to one type of media.
- It simultaneously benefits both the advertisers and the influencers as both of them get an audience.
The all-round role of a Digital Marketer:
Digital marketing means using techniques via digital channels to create brand awareness and find ways to improve performance through analytics. A digital marketer means handling all the aspects of a company’s digital presence in the world.
Smaller businesses have a general specialist that focuses on digital marketing while some of them can have a whole team that works under them for the same.
The many Facets of an SEO Manager
We have seen managers in every company and they seem to be loaded with many multi-tasking opportunities. Same is the thing with multi-tasking SEO managers. They have to stay innovatively alert and look everywhere for opportunities at the improvement in every aspect.
It can be that the marketing managers sound completely similar to SEO managers as their Goals are common, Brand awareness and Sales. But an SEO manager is mainly driven by technology which makes it a specialized job for him.
Here are some tools that you need for being a Successful SEO expert.
Businesses are different and so should be the strategies pertaining to those businesses. You should have the ability to understand your business and plan the Strategy in a way that aligns with the future you view for your business. Strategies are important as they determine the steps you take and the plans you make according to the ever-updating trends in the digital world.
After updating strategies, you cannot keep them in your diaries or the sticky notes on your laptop and forget them. To implement and get the results in the desired way, you will need tactics that make it effortless for you. In SEO, you will have to keep changing your processes along with the changing algorithms. In the digital world, what works today may not work tomorrow, so you have to stay on your toes the whole time.
Content marketing is not as easy as it sounds. You cannot just write an article and publish it on platforms to get the best results. There are a series of researches to be done in order to determine the right topic and the right time to post that topic on the online platform. An SEO manager must know the trends in order to handle the keyword research, campaigning, appropriate quality of the content, and publishing at the right time is good.
It would seem that Data analysis is not necessary when your performance is showing, but how would you know the fluctuations in between? You need to analyze and improve your performance as per situations and to do that benchmarking of your performance is necessary.
Branding and brand management does wonders for a business as it is the one that brings online visibility to a business. It makes you see the big picture needed for the future of your business.
An SEO manager has a lot on his plate and the same is the case with his work. For different tasks, there is often a team that he has to handle on his own. You have to coordinate between clients and team members where you have to put on a managing show for your team where people management skills are necessary.
Does Digital marketing affect all businesses?
B2B Digital Marketing
B2B Digital marketing is nothing but the meaning of marketing that focuses more on the leads than the branding. When Leads are generated, people focus on the calling and then forward it to the sales person. So for this reason, the sole action is to concentrate on the lead generation and how to create a strategy that brings out the results.
B2C Digital Marketing:
This type of digital marketing solely means that instead of focusing on the leads we have to create on the brand awareness and the leads will automatically follow. Your strategy should consist of call-to-actions that immediately influence the customers to purchase and become your customers as you do not want to involve a sales-person in between.
What is the budget required for digital marketing?
You must surely think that digital marketing provides services that are so fruitful, but what about the budget for it? That too must be high.
The high budget is the biggest question for entrepreneurs. But the good news here is that you do not need a herculean budget for digital marketing if you are focusing on SEO, Blogging, or inbound marketing.
Start a website, host content according to the Rules and you are good to go! You can also buy email lists and work on different types of advertising. Your costing depends on the kind of visibility you want for your business.
Marketing is a boon for all and a bane for none!
If you haven’t already started digital Marketing, Vbiz Solutions is the place to come. The peripherals of success are awaiting those who know what digital marketing can do for them and Vbiz solutions are waiting for you.
This was a step-by-step guide to you about the ‘what’ and the ‘how’ of Digital marketing which works miracles for business in any arena.